A backup is a promise. Datto built a business around checking whether that promise holds - then sold the tools to the people small companies call when everything stops.
A backup can finish perfectly and still leave a business stranded. Unitrends sells the machinery, rehearsals and human help needed to get from saved data to a working day.
Robin Robins built a business around a problem technical skill cannot fix: finding the next customer. Now part of Kaseya, TMT is taking its campaigns, coaching and peer pressure into a bigger arena.