
Before Tom King marketed school software, he spent a decade listening to the people who had to make it work. Two decades at Skyward have turned that field education into a distinctly practical view of technology, training and trust.
School software usually starts in the classroom. Incident IQ went looking in the back office - and built a 2,000-district business by connecting every broken Chromebook, leaky ceiling and missing textbook to the people who can fix it.
A Wisconsin programmer underbid the field, watched almost nobody attend his demo, and found a durable niche in the unglamorous machinery of public schools. Forty-five years later, Skyward is still family owned - and still migrating districts one careful database at a time.

From Pearson-era marketing to Edupoint’s C-suite, Moss has spent decades translating the invisible machinery of K-12 data into a case that districts can understand - and trust.