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Kelly Jura Put Listening at the Center of the Product
The Qwoted CXO has built a career around a patient idea: before changing a product, a brand or a workplace, learn how people actually experience it.
Before You Launch, Ask Phase 5: The Toronto Firm That Finds the Blind Spot in the Brief
Phase 5 has spent three decades making expensive decisions less guessy. Its most useful trick is not a dashboard or a slogan - it is knowing when a client is asking the wrong question.
JourneyTrack
JourneyTrack is a Miami-based enterprise SaaS platform for customer journey management. It gives CX, UX, product and leadership teams one governed place to build personas, map end-to-end customer journeys, score opportunities, and measure business impact - with a layer of AI (Journey AI, Insights AI, Persona AI, Storytelling AI) that turns qualitative research into board-ready decisions. Founded in 2021 by CX veteran Ania Rodriguez, the woman-founded company says more than 100 top brands, including Google, use it to find and recapture revenue lost to bad experiences.
Ania Rodriguez
Ania Rodriguez is the founder and CEO of JourneyTrack, a Miami-based customer journey management SaaS platform whose mission is to humanize the customer experience. An industrial engineer turned two-time founder, she spent more than two decades advising Fortune 500 companies on UX and CX through her first company, Key Lime Interactive, which she launched from a conference hallway three weeks after giving birth and being laid off. JourneyTrack, founded in 2021, raised $1.5M in seed funding and counts Google among its enterprise customers.