journey-mapping
(2)
Before You Launch, Ask Phase 5: The Toronto Firm That Finds the Blind Spot in the Brief
Phase 5 has spent three decades making expensive decisions less guessy. Its most useful trick is not a dashboard or a slogan - it is knowing when a client is asking the wrong question.
JourneyTrack
JourneyTrack is a Miami-based enterprise SaaS platform for customer journey management. It gives CX, UX, product and leadership teams one governed place to build personas, map end-to-end customer journeys, score opportunities, and measure business impact - with a layer of AI (Journey AI, Insights AI, Persona AI, Storytelling AI) that turns qualitative research into board-ready decisions. Founded in 2021 by CX veteran Ania Rodriguez, the woman-founded company says more than 100 top brands, including Google, use it to find and recapture revenue lost to bad experiences.