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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

jetblue

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Legend
David Neeleman keeps taking the long way to a shorter flight
Founder · Operator · Executive

David Neeleman keeps taking the long way to a shorter flight

From a grocery counter in Utah to the founding of JetBlue, David Neeleman has built a career around the small indignities of travel. At Breeze, his fifth airline venture, he is still looking for the routes everyone else has left out.

david-neeleman · jetblueRead →
Legend
Joanna Geraghty and the small things that keep an airline aloft
Executive · Operator

Joanna Geraghty and the small things that keep an airline aloft

Before she ran JetBlue, Joanna Geraghty learned its business through lawsuits, people and the departure gate. Now she is testing whether an airline can improve its finances while keeping its human touch.

joanna-geraghty · jetblueRead →
Legend
Peter Scherr Has Spent 25 Years Turning Clicks Into Conviction
Executive · Operator

Peter Scherr Has Spent 25 Years Turning Clicks Into Conviction

From an early digital-advertising startup to two public-company debuts and Noom, Peter Scherr has built a career around one unfashionable marketing principle: the experience must work before the story can travel.

peter-scherr · noomRead →