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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

jaybird-studios

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Legend
Christa Hull Is Building the Marketing Channel You Cannot Buy
Founder · Operator · Advisor

Christa Hull Is Building the Marketing Channel You Cannot Buy

After two decades inside purpose-led lifestyle brands, the Vancouver fractional CMO is turning an old operating truth into a modern growth practice: belonging is built person by person.

christa-hull · fractional-cmoRead →
Company
Jaybird Put Pilates in the Dark - Now It’s Testing Whether a Feeling Can Scale
Health · Consumer

Jaybird Put Pilates in the Dark - Now It’s Testing Whether a Feeling Can Scale

The Canadian studio stripped away fitness culture’s favourite prop - the mirror - and built a multi-city business around darkness, heat, music and attention. Its next test is whether that intimate escape survives a move into New York.

jaybird-studios · boutique-fitnessRead →