japanese-manufacturing
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Hardware · Consumer · Enterprise
Audio-Technica Beat the CD by Turning One Tiny Audio Skill Into a 64-Year Business
A cartridge maker should have disappeared when CDs arrived. Instead, Audio-Technica treated the format shift as an engineering prompt - and built a durable business around the overlooked hardware between a sound and the person hearing it.
audio-equipment · professional-audioRead →
Hardware · Consumer · Ecommerce
The Lens Company That Refuses to Leave One Town in Japan
Sigma makes every lens it sells in one snowy Japanese town, sells them for a fraction of the big brands, and just carved a camera out of a solid block of aluminum. Here is how the underdog of optics built a loyal following from a warehouse on Long Island.
sigma · camera-lensesRead →