After years of selling everything from manufacturing software to retail systems, the British company has made one blunt choice: build the missing fashion layer inside Microsoft Dynamics 365.

Before building Flieber, Fabricio Miranda ran water-treatment operations, a hedge fund and an Amazon business. Each turn taught him the same lesson: growth looks glamorous from the front and behaves like an operations problem backstage.
Selling online got easy. The part after the sale - knowing what to buy, when, and how much - is still run on 1950s math and Friday-night spreadsheets. Flieber is betting AI can finally do the boring part.
Deposco’s software handled 1.2 percent of U.S. ecommerce during the 2024 holidays. Its quieter trick is making the warehouse, the storefront and the forecast behave like one system.