A trade show can rent a hall. Earning a place in someone’s calendar is harder. mdg builds the research, campaigns and digital tools that turn professional interest into participation.

After three decades marketing enterprise technology across borders, Synack’s CMO has arrived at a timely conviction: AI can accelerate the work, but people still have to own the result.
Don Beckinsale is Vice President of International Marketing at Microsoft, one of the world's largest technology companies. Based in the Mysore division of Karnataka, India, he leads international marketing strategy across Microsoft's vast product ecosystem - spanning cloud services, enterprise software, AI, and consumer products. Operating at the intersection of global technology leadership and regional market execution, Beckinsale is part of the team driving Microsoft's presence in high-growth international markets.