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Marek Sotak and the art of getting people unstuck
Keeping screenshots current became a business. For Inline Manual founder Marek Sotak, the work still begins with the person trying to figure out what to do next.
AI Is Splitting the Customer Success Stack
New systems can read customer risk in hours. Established platforms can turn that signal into governed work, but buyers still have to prove either approach changes retention, adoption and the cost of serving a portfolio.
The Retention Stack Fighting to Keep You From Cancelling
Inline Manual coaches users inside the app while Vitally tracks whether they stay. Two sides of a quiet industry built on one anxious question - will you renew?
Digital Adoption Platforms and the Fight for Your First Click
Appcues, UserGuiding, Inline Manual and Cast all sell the same quiet promise - software that teaches people how to use software. Here is how a market built on tooltips and checklists turned into a billion-dollar scramble for the moment a new user decides to stay or leave.