independent-music
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Ryan McMahan Is Playing the Long Game
The Nashville artist manager built Oath around a patient idea: a career should outlast its loudest moment. His work with Reyna Roberts, Blanco Brown and others shows what happens when management begins with identity rather than the next release.
The Publicity Firm That Treats Taste Like Infrastructure
Tell All Your Friends has spent two decades making a quiet wager: in music publicity, the valuable thing is not volume. It is knowing which story belongs in which inbox - and why anyone should care today.
INFAMOUS PR Knows Who Is on the Dance Floor
The Los Angeles agency built its business inside independent music. Its work for artists, festivals, and beer brands reveals why knowing a scene can matter as much as knowing an editor.
Scott Robinson Bet on Careers, Not Hits - and Built Dualtone to Last
For 25 years, the Dualtone co-founder has practiced a stubborn kind of patience: sign fewer artists, share the economics clearly, and give good records enough time to find their people.
Believe Built the Missing Middle Between Uploading a Song and Building a Career
The Paris company turned digital distribution into a ladder: self-serve tools at the bottom, local expertise in the middle, and full artist development at the top. Now it is adding publishing, deeper marketing, and a responsible-AI position to the same system.