independent-brewery
(3)James Jawanda and the Work of Making Heritage Move
At Moosehead, James Jawanda works where a 159-year-old Canadian story meets the next retail display, partnership and customer moment. His public trail suggests a practical marketer who keeps learning the machinery behind the message.
How Moosehead Survived 159 Years - and Why Letting Go of Its Green Bottle May Keep It Independent
Canada's last major domestically owned brewery has survived fire, Prohibition, an explosion and competitors 100 times its size. Its current playbook is less romantic: listen to the can buyer, turn heritage into distribution, and know which sacred objects to retire.
Narragansett Brewing Company
Narragansett Brewing Company is New England's storied lager brand, founded in 1890 in Rhode Island and once the largest brewery in the region. After the brand nearly vanished in the early 2000s, Rhode Island native Mark Hellendrung and a group of local investors bought it back in 2005, rebuilt its reputation around the classic Lager and the 'Hi, Neighbor, have a Gansett!' slogan, and in 2021 finally brought brewing home to a new 18,000-square-foot brewery and taproom in Providence's Fox Point neighborhood. Today it is an independent craft brewer producing roughly 100,000 barrels a year.