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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

in-app-advertising

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Company
The Billion-Dollar Company That Disappeared into an Ad Auction
Media · Gaming · Enterprise

The Billion-Dollar Company That Disappeared into an Ad Auction

MoPub made rival ad buyers compete for space inside mobile apps. Then AppLovin paid $1.05 billion for the business and gave its customers 90 days to move to MAX.

mopub · applovinRead →
Company
LoopMe wants to know if the ad changed your mind
Ai · Media · Enterprise

LoopMe wants to know if the ad changed your mind

The London adtech company turns consumer surveys into instructions for the next ad buy. With Chartboost in its pocket, it is taking that feedback loop deeper into mobile games, apps and connected TV.

adtech · brand-performanceRead →