immersive-entertainment
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Pure Imagination Studios puts a zombie apocalypse in a taco truck
The studio behind Alien: Descent and LEGO screen adventures turns familiar stories into places people can enter. Its next setting is a $41 million studio and learning center in Kansas.
Jon Karafin Wants Light to Stop Behaving Like a Picture
Before he built displays that turn photons into objects, Jon Karafin made a two-ton sculpture run on living yeast. His career is a study in what happens when an artist's appetite for wonder meets an engineer's refusal to hand-wave the physics.
Seungjoon Lee Spent a Decade Learning How Close a Concert Can Get
The AMAZE co-founder began with a grand theory about the screen after mobile. Ten years, several pivots and a cinema full of headsets later, the idea that survived is disarmingly simple: put the fan where the expensive seat cannot.
The 366-Foot Screen That Ate Las Vegas
One company runs the most expensive room ever built in Las Vegas and the cable channel that carries the Knicks. Here is how Sphere Entertainment turned a glowing orb into a business.
IMAX Built a Tollbooth for the Blockbuster Era
IMAX does not own the multiplex. It owns the format, tunes the room, remasters the movie and takes a cut when the seats fill - a 59-year-old Canadian invention recast as a global entertainment platform.
Bigscreen VR
Bigscreen VR is a California-based virtual reality company that started in 2014 as a social app for watching movies, gaming, and hanging out in shared virtual rooms, then pivoted into hardware with the Bigscreen Beyond - marketed as the world's smallest VR headset. Built for enthusiasts, the Beyond uses high-resolution micro-OLED displays, custom pancake optics, and a face cushion molded to each customer's face. The company sells direct to PC VR users who want maximum visual clarity and comfort without the bulk of mainstream headsets.
Alexander Patterson
Alexander Patterson is the founder and CEO of BEAT THE BOMB, the immersive social video game where teams in hazmat suits race through networked game rooms and either disarm a bomb or get blasted with paint, slime, or foam. A former tax lawyer turned Tough Mudder marketing chief, he built BEAT THE BOMB into a multi-city experiential entertainment brand that has hosted corporate teams from Google, Citi, Bloomberg, and Amazon, raising $22 million to expand across the United States.