ignition
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Inductive Automation and the Price of One More Idea
A controls engineer grew tired of software that charged factories for growing. Ignition made room for more users, more data, and the occasional very expensive whiteboard.
Greg Strickland
Greg Strickland is the CEO of Ignition, a Sydney-founded revenue operations platform used by over 7,500 professional services businesses globally. A Silicon Valley veteran with 20+ years of experience scaling SaaS companies, Greg helped grow Box from 18 employees to a publicly traded enterprise, served as COO at Periscope Data and Productboard, and advised startups including Loom, Preset, and Grain before joining Ignition as Global President in 2024. In his first year he drove a 50% year-over-year revenue increase in North America, and in early 2025 he stepped up as CEO as co-founder Guy Pearson moved to Executive Chairman.