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Placester
Placester is a Boston-based real estate technology company that gives agents, teams and brokerages a no-code way to build IDX-ready websites and run their marketing. Founded in 2011 by former agent Matt Barba and technologist Frederick Townes, it pairs drag-and-drop website building with MLS/IDX listing search, a built-in CRM, and email automation. After raising roughly $100M-plus in venture funding and acquiring RealSatisfied, Barba and a group of investors bought the company back from its VCs in 2020 to refocus on its core product and customers. Placester says its tools have served on the order of 400,000 real estate professionals.
Matt Barba
Matt Barba is the co-founder and CEO of Placester, a Boston-based SaaS platform that gives real estate agents and brokers websites, IDX/MLS integration, CRM, and marketing automation. He started coding as a kid, worked as a Boston real estate agent while at BU, built a widely used WordPress real estate plugin called Builder, and launched Placester in 2011 with CTO Frederick Townes. The company raised roughly $115M across rounds from NEA, Romulus Capital, and Techstars. Barba appeared on the Swanepoel POWER 200 list of top real estate industry leaders in 2015, 2016, and 2017.