Placester

Placester is a Boston-based real estate technology company that gives agents, teams and brokerages a no-code way to build IDX-ready websites and run their marketing. Founded in 2011 by former agent Matt Barba and technologist Frederick Townes, it pairs drag-and-drop website building with MLS/IDX listing search, a built-in CRM, and email automation. After raising roughly $100M-plus in venture funding and acquiring RealSatisfied, Barba and a group of investors bought the company back from its VCs in 2020 to refocus on its core product and customers. Placester says its tools have served on the order of 400,000 real estate professionals.