A bank-distributed credit-monitoring business became a building block of Aura. Its winding history reveals what people really buy when they pay to feel safe online.
Antivirus guarded the machine. NortonLifeLock built a subscription around the person - then became Gen Digital. Its story explains why the next security battle is over your identity.
The company behind IdentityIQ has bought its way beyond fraud alerts into rent reporting, financial coaching and legal benefits. Its wager: the next customer may arrive through a landlord, a mortgage broker or the office benefits desk.