Tagged: human-centered-marketing

Mark W. Schaefer is a globally recognized marketing strategist, bestselling author of 12 books, keynote speaker, and Rutgers University professor who has spent 30+ years pioneering human-centered marketing. Known for writing the world's first book on influencer marketing and six #1 Amazon marketing bestsellers, he champions the idea that 'the most human company wins' — a philosophy that has taken on new urgency in the AI era. His latest book, Audacious (2025), features the world's first AI-activated augmented reality book cover.