human-centered-marketing
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Ashley Faus
Ashley Faus is Head of Lifecycle Marketing, Portfolio at Atlassian, a keynote speaker, Stanford instructor, and author of 'Human-Centered Marketing: How to Connect with Audiences in the Age of AI' (Kogan Page, 2025). She's best known for the 'Content Playground' framework - rejecting the linear marketing funnel in favor of a non-linear, audience-driven content ecosystem. A former musical theater major turned B2B marketing strategist, she argues that trust is the one thing AI cannot automate, and has built a career proving it.
Mark Schaefer
Mark W. Schaefer is a globally recognized marketing strategist, bestselling author of 12 books, keynote speaker, and Rutgers University professor who has spent 30+ years pioneering human-centered marketing. Known for writing the world's first book on influencer marketing and six #1 Amazon marketing bestsellers, he champions the idea that 'the most human company wins' — a philosophy that has taken on new urgency in the AI era. His latest book, Audacious (2025), features the world's first AI-activated augmented reality book cover.