hudson-valley
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The Agency That Moved Into the Client's Office
23 Marketing Group sells the usual agency tools - strategy, creative, media and measurement. Its revealing move is less usual: get close enough to the client's work that the agency begins to behave like part of the company.
The Small Agency That Learned to Be Everywhere
Filomena Fanelli meant to build a one-woman consultancy. Demand had other ideas. Twelve years later, Impact PR is a case study in how a local firm can grow nationwide without pretending to be a giant.
The Small-Town Agency That Thinks Like Election Day Is Always Eight Months Away
From a Goshen office, Focus Media turns tourism campaigns, planning approvals and car-dealer ads into the same kind of contest: know the audience, seize the calendar and repeat one clear message until it moves.
The 80-Year-Old Appliance Shop That Never Tried to Be the Cheapest
For three generations the Formisano family has sold refrigerators in the Hudson Valley on a stubborn premise: be the most helpful store, not the cheapest one. Here is how that bet held up over 80 years.
Castle
Castle is a New York-based fintech building payments infrastructure for the roughly $3 trillion Americans spend on their homes each year. Its consumer app turns the chaotic paperwork of homeownership - utility bills, property and school taxes, insurance, renovations and maintenance - into a single digital filing cabinet with automated bill pay, transaction monitoring that surfaces tax credits, rebates and overcharges, and fraud protection. Founded by Madeline Hung after a gut-renovation of a historic Hudson Valley photo studio revealed how little data homeowners have on their biggest asset, Castle says its average customer saves over $10,000.