A sold-out hotel can still leave money on the table. Duetto began by untying room rates from one another; now it wants hoteliers to follow the money all the way to profit.
A hotel can collect thousands of guest records and still struggle to recognize a returning customer. HMAº Intelligent Marketing has built its business around closing that gap, from cleaner databases to a better welcome.
Before a guest sees a room rate, IDeaS has often weighed the demand, the timing and the cost of saying yes. The Minnesota software company turned an airline math problem into the operating logic of modern hospitality.