
Big Way Hot Pot grew by asking a precise question: what if a shared ritual worked one bowl at a time? Co-founder Christiana Luo turned customization into the menu, the message and the route across North America.
Big Way Hot Pot stripped the communal ritual down to a golden bowl, a wall of ingredients and a scale. Twenty-two stores later, the lesson is less about soup than making choice easy to buy - and hard to copy at scale.