home-personalization
(2)Company
Company
Consumer · Climate
KB Home puts choice on the floor plan.
The builder made personalization a mass-market proposition. Its return to built-to-order homes tests whether giving buyers more say can still work when the monthly payment says no.
homebuilding · new-homesRead →
Consumer
Toll Brothers sells the power to choose
A national homebuilder turned personal taste into a repeatable business. The clever part is knowing which choices to offer - and how long to leave them open.
luxury-homes · homebuildingRead →