Nicholas Ling is the co-founder and CEO of Pattern Brands, a New York house of direct-to-consumer home goods brands. A physics graduate turned consultant turned brand builder, he ran the branding agency Gin Lane, which helped launch the likes of Harry's, Hims and Stadium Goods, before closing it in 2019 to build and acquire his own portfolio of brands including Open Spaces, Equal Parts, GIR, Yield, Letterfolk and Poketo. He pairs analytical rigor with a mission rooted in helping people enjoy time at home.

Niraj Shah is the CEO, Co-Founder, and Co-Chairman of Wayfair, Inc. (NYSE: W), the largest online home furnishings retailer in the United States. Starting from a spare bedroom with a TV-stand website in 2002, he and co-founder Steve Conine built a portfolio of 200+ niche e-commerce sites before consolidating into the Wayfair brand in 2011 and taking the company public in 2014. Known for his data-driven management style, demanding work ethic, and long-term vision, Shah has grown Wayfair to $12.5 billion in annual revenue and returned it to operating profitability in 2025.