
A Mountain View startup thinks the support ticket is the wrong shape for B2B, and it is squaring up against ServiceNow, HubSpot and SAP to prove customers would rather get help where they already talk.

The Utrecht startup pulled a dozen messaging channels into one inbox and raised $36 million on a simple hunch - that customers would rather text a business than email it. Now its AI is chasing the 84% of questions nobody wants to answer twice.

Both started in Chennai selling the same thing - a simpler way to answer customer email. One raised more than a billion dollars on Nasdaq. The other never took a cent of venture money.