For a decade Groove sold the un-flashy help desk small teams actually wanted - a shared inbox, a knowledge base, and a founder who published the company's revenue for the world to read.

A Mountain View startup thinks the support ticket is the wrong shape for B2B, and it is squaring up against ServiceNow, HubSpot and SAP to prove customers would rather get help where they already talk.

The Utrecht startup pulled a dozen messaging channels into one inbox and raised $36 million on a simple hunch - that customers would rather text a business than email it. Now its AI is chasing the 84% of questions nobody wants to answer twice.

Both started in Chennai selling the same thing - a simpler way to answer customer email. One raised more than a billion dollars on Nasdaq. The other never took a cent of venture money.
Deskpro is a helpdesk and customer support platform that unifies email, live chat, voice, social media, SMS and WhatsApp into a single ticketing system. Founded in 2001 and bootstrapped for over two decades, it stands out by offering both cloud and on-premise deployment, making it a fit for regulated and privacy-sensitive organizations that need to keep support data in their own environments. In June 2024 it raised a $25M Series A from Elsewhere Partners, appointed Brad Murdoch as CEO, and opened a global headquarters in Austin, Texas.