healthy-living
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Robert Wheatley Put Trust Back on the Label
The Chicago strategist has spent a career asking food and lifestyle brands to prove what they promise. His answer keeps returning to the same scarce ingredient: trust.
The Swim Shop That Quietly Built a Software Lane
Spiraledge turned a niche online store into an aquatics system - one that sells the suit, outfits the team and follows the swimmer into the pool.
The Grocery Store That Put the Bouncer at the Ingredient List
Thrive Market built a 1.7 million-member grocery business by making the aisle smaller, the standards stricter and the box easier to trust. Its real product is not delivery - it is relief from reading every label.
The Y Dropped the Map and Kept the Compass
One of North America's largest Ys traded a geographic name for a directional one - and kept doing the unglamorous work of raising kids, teaching swimming, and holding neighborhoods together.
Public Goods
Public Goods is a New York-based, membership-driven direct-to-consumer brand that sells its own line of healthy, sustainable everyday essentials - personal care, household, cleaning, grocery, and supplements - at near-wholesale prices. Pitched by co-founder Morgan Hirsh as 'Amazon with a soul,' the company launched on Kickstarter in 2017, built a single house brand with minimalist design and clean ingredients, and ties purchases to reforestation and food-bank donations.
Chuck Collins
Chuck Collins (Charles M. Collins) is a Harvard-trained lawyer, MIT city planner, and former real estate developer who spent nearly two decades as President and CEO of YMCA of Greater San Francisco, transforming it into an organization serving more than 42,000 children annually across three Bay Area counties. Born in San Francisco's Fillmore district in 1947 and raised as one of the first Black families in Mill Valley, he brings a lifetime of crossing boundaries to his work at the intersection of community, equity, and opportunity. Now a Presidential Fellow at USF's Leo T. McCarthy Center for Public Service, he continues to shape the region's civic life.