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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

healthtech-marketing

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Legend
Kelly McDermott Markets to 300 Accounts - and Listens for the 60 That Are Ready
Executive · Operator · Author

Kelly McDermott Markets to 300 Accounts - and Listens for the 60 That Are Ready

At Caregility, Kelly McDermott turned a finite market and a long sales cycle into a lesson in patience: watch closely, bring the whole team together, and speak when the customer is ready. Her other useful instrument is a sense of humor.

kelly-mcdermott · caregilityRead →
Legend
Adrianna Hosford Is Teaching Marketers to Build With AI - Without Surrendering Judgment
Executive · Operator

Adrianna Hosford Is Teaching Marketers to Build With AI - Without Surrendering Judgment

After two decades of shaping reputations, Adrianna Hosford is giving her whole team coding tools and one weekly prompt: what did you build? Her bet is that the future belongs to marketers who can automate the work without automating their judgment.

adrianna-hosford · arteraRead →
Legend
Valerie Stachurski Made the Leap From Words to the C-Suite
Executive · Founder · Operator

Valerie Stachurski Made the Leap From Words to the C-Suite

She started as a freelance writer, built an agency, and carried the same editorial instinct into healthtech. Her career is a study in how clear language becomes operating leverage.

valerie-stachurski · rxpxRead →