health-optimization
(2)
The Lanby
The Lanby is a membership-based, hospitality-led primary care practice in New York City that reimagines concierge medicine for a modern, prevention-minded patient. Founded in 2021 by breast cancer survivor Chloe Harrouche, it pairs every member with a dedicated care team - a lead physician, wellness advisor, medical assistant, physician associate, and member advocate - to connect the dots across medicine, wellness, and care coordination. For a flat annual fee and no insurance friction, members get unlimited visits, advanced diagnostics with 85+ biomarkers, personalized care plans, and expedited specialist referrals.
Lifeforce
Lifeforce is a personalized health optimization and longevity-medicine platform that pairs at-home blood diagnostics measuring 40-50+ biomarkers with telehealth consults, a personal health coach, and tailored interventions including supplements, hormone protocols, and prescription medication. Co-founded in 2021 by Tony Robbins, Dr. Peter Diamandis, Dugal Bain-Kim, and Joel Jackson, the company aims to help people in midlife take a proactive, data-driven approach to feeling and functioning better rather than waiting for disease to show up.