
Long before healthcare software learned to say “AI,” the physician executive was arguing for a humbler achievement: weave scattered information together, put it where decisions happen, and make it useful.

At SmarterDx, a Minneapolis marketer turns dense clinical technology into plain language - with sharp copy, self-aware humor, and the discipline to put the people doing the work first.

Before Michael Klozotsky marketed clinical data, he taught English, worked behind a bar, and wrote about debt collection. The apparent detours became a practical education in attention, systems, and the useful art of asking a stranger question.