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Monumetric makes the small publisher count
A website can have loyal readers and still be a lousy business. Monumetric handles the advertising machinery - starting at 10,000 monthly pageviews - so independent publishers can get paid for the audience they have built.
Aditude and the price of waiting
The auction lasts milliseconds. The fix can take a week. Aditude is building a publisher business around closing that expensive gap.
The Search Engine That Followed the Money
Technorati once measured who mattered in the blogosphere. Then it discovered that the more durable business was helping those same publishers sell what they owned: attention.
Index Exchange Wants to Shorten the Trip Your Ad Dollar Takes
The family-built ad exchange is opening its infrastructure to other companies. Its wager: fewer detours can mean better decisions, less waste and more money for the media people actually came to see.
Admixer wants you to run your own ad business
The company that began by selling ads on Ukrainian websites now sells the machinery behind the market. Its pitch to agencies and publishers: keep more control over the audience, the auction and the money.
PubMatic
PubMatic is an independent, publicly traded ad tech company that runs a sell-side platform connecting digital publishers with advertisers through real-time programmatic auctions. Built on its own cloud infrastructure rather than rented servers, PubMatic processes trillions of ad impressions and is pushing into connected TV, commerce media, and agentic AI tools that automate ad buying and selling.