hands-free-pumping
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Willow Innovations, Inc.
Willow Innovations is a U.S. femtech company that invented the first all-in-one, in-bra wearable breast pump, freeing new mothers from cords, tubes and the pumping room. Founded in 2014 out of Josh Makower's ExploraMed incubator, Willow now sells app-controlled, leak-proof pumps (Willow 360, Willow Go, Willow Sync and the manual Willow Wave) along with a growing line of feeding and postpartum accessories. In 2025 it acquired UK rival Elvie to build a scaled maternal-health platform.
Lilu, Inc.
Lilu is a New York femtech company building smart technology for new mothers. Its flagship Massage Bra is a hands-free wearable that uses patented pneumatic compression to mimic hand massage during pumping, helping mothers express more milk in less time, while its MilkSense app tracks feeding, pumping, and milk stash with AI-driven, personalized lactation insights. Founded by MIT- and Penn-trained engineers Adriana Vazquez and Sujay Suresh Kumar, Lilu aims to make postpartum care more comfortable, efficient, and pain-free.