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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

gympass

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Legend
From the Spreadsheet to the Story: Leandro Caldeira’s Nine-Year Wellhub Climb
Executive · Operator

From the Spreadsheet to the Story: Leandro Caldeira’s Nine-Year Wellhub Climb

An engineer became an operator, an operator became a marketer, and 2,000 check-ins kept the whole career honest. Inside Leandro Caldeira’s long route from BCG decks to Wellhub’s global brand.

leandro-caldeira · wellhubRead →
Legend
Cesar Carvalho Kept the Problem and Fired the Product
Founder · Executive · Operator

Cesar Carvalho Kept the Problem and Fired the Product

He left Harvard with a gym-pass idea. Fourteen years, several pivots and one abandoned brand later, Cesar Carvalho has built his career around a rarer discipline: loyalty to the problem, not the first answer.

cesar-carvalho · wellhubRead →