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Hardware · Saas · Ecommerce
The $4,000 Box That Taught Music to Bend Time
Eventide began with a cramped studio, a missing tape operator and a box full of improvised electronics. Fifty-five years later, its best business trick is still the same: turn a technical constraint into a sound musicians did not know they wanted.
audio-effects · music-productionRead →
Hardware · Consumer · Ecommerce
The Woburn Pedal Nerds Who Turned a Spare DSP Chip Into a Cult
A six-person shop of chip engineers and sound obsessives spent 20 years making effects pedals that other companies would later copy. Then Ernie Ball came knocking.
effects-pedals · guitar-pedalsRead →