gtm
(4)
Seismic Won Regulated Sales, Then Merged With Its Rival
For years the choice between Highspot and Seismic split along one fault line: who could survive a compliance audit. Then, in February 2026, the two rivals stopped competing and agreed to become one company.
The Robots Fighting Over Your Sales Forecast
Clari and Aviso both promise to tell you what your quarter will close at. The real split is over who does the work - your reps clicking through a CRM, or software that acts on its own.
Spekit, Glean and the End of Looking Stuff Up at Work
Two well-funded startups are attacking the same quiet tax on office work - the hours people lose hunting for answers that already exist somewhere in the company. One buries the answer inside the sales tools; the other indexes everything and lets you ask.
Commsor Bet That Your Network Was the Product
The community-software startup spent six years arguing that trust, not cold email, is how companies actually grow - then folded the idea, and itself, into The Swarm.