
Amplitude and Mixpanel now overlap almost everywhere. The better choice starts with how your team learns: through a governed experiment loop or fast, self-serve exploration.

Sean Ellis coined the term 'growth hacking' in 2010, invented the 40% product/market fit test, and served as the first marketer at Dropbox and Eventbrite. Founder of GrowthHackers.com (1.8M members) and co-author of 'Hacking Growth' (750,000+ copies, 16 languages), he is arguably the single most influential figure in the modern growth discipline - the person who gave the industry its name, its frameworks, and its operating system.