group-benefits
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Empire Life Spent 100 Years Selling Certainty. Now It Has to Sell Speed.
The Kingston insurer has C$20.8 billion in assets, a century of claims history and a fresh digital mandate. Its most interesting product is not another policy - it is the attempt to make old-fashioned reassurance feel fast.
Melissa Rothchild Makes the Complicated Feel Useful
Melissa Rothchild has spent more than 25 years making complicated products easier to understand. At Guardian, she treats marketing less like a megaphone and more like a translation desk - one where attention must eventually become action.
Symetra Sells Certainty in a Business Built on Careful Guessing
Founded in 1957 as a Safeco side project and now owned by one of Japan's oldest life insurers, the Bellevue company underwrites 2.5 million Americans' retirement income, benefit claims and life policies - then sponsors their hockey team.
MetLife
The 158-year-old insurer is becoming a three-engine financial platform: workplace benefits, retirement-risk transfer and global asset management - all hidden behind one familiar blue-and-green M.
Prudential Financial
The 150-year-old insurer has become a three-engine financial machine: protection for families, retirement risk transfer for institutions, and a $1.4 trillion active asset manager. Its advantage is not novelty, but the ability to price promises that may last longer than the people who make them.
Alec Miloslavsky
Alec Miloslavsky is the Founder and CEO of EIS Ltd (EIS Group), a San Francisco-based cloud-native digital insurance platform serving major insurers including Aflac, Allstate, Liberty Mutual, and Nationwide. Born in Ukraine and relocating to the US at age 17, he co-founded Genesys Telecommunications in 1990 - a contact center technology company he helped grow to a $1.9 billion acquisition by Alcatel-Lucent. He then co-founded Exigen Services, growing it past $70M in revenue, before pivoting to insurance tech by founding EIS Group in 2008. Under his leadership, EIS has raised over $224M in funding and built a modular, API-first core platform used across five insurance segments globally.
InfrasAI
InfrasAI (formerly iLife Technologies) is a Sunnyvale-based AI infrastructure company that builds the plumbing behind modern insurance distribution. Their headless API platform lets insurance carriers connect to any distributor channel - agents, brokers, IMOs - without rebuilding integrations from scratch each time. The core bet: use agentic AI to auto-generate workflows from natural language, collapsing integration timelines from 24 weeks to about 2. Customers include Transamerica and Guardian Insurance. Backed by Foundation Capital, Brewer Lane Ventures, SCOR, and others, InfrasAI has raised $28M total.
Nelson Lee
Nelson Lee is the Founder and CEO of InfrasAI (formerly iLife Technologies), an AI-powered workflow infrastructure company headquartered in Sunnyvale, California. Drawing on early stints at Tencent and J.P. Morgan and participation in Stanford's Idea-to-Market program, Lee spent years mapping the fragmentation inside insurance distribution before building infrastructure to fix it. InfrasAI's headless connectivity platform decouples business logic from user interfaces, enabling insurance carriers to deploy workflows across any distributor channel without rebuilding backend systems - reducing maintenance costs by up to 60% and accelerating deployment speed by up to 70%. Backed by $21M in funding led by Foundation Capital and top insurtech investors, the company serves enterprise clients including Transamerica and Guardian across life, annuities, group benefits, disability, and wealth management.