A mall-era game store that became a stock-market legend is spending its second life buying trading cards, hoarding cash, and daring the market to count it out again.
BILT Incorporated is a Grapevine, Texas software company that replaces paper manuals and static PDFs with 3D, voice- and text-guided Intelligent Instructions for assembling, installing, maintaining, and repairing physical products. Through its mobile app and, increasingly, extended-reality headsets, BILT lets people rotate and zoom animated 3D models step by step, cutting setup time, support calls, and product returns. Brands from Weber and NordicTrack to Siemens, Chamberlain, and Clearfield use BILT to turn the first-use experience into a source of customer loyalty, while government and military customers use it for training and readiness.
Nathan Henderson is co-founder, chairman and CEO of BILT Incorporated, the Grapevine, Texas company that turns manufacturers' CAD files into 3D interactive assembly, installation and maintenance instructions used across roughly 300 brands including Siemens, Weber, Assa Abloy, Chamberlain, Solo Stove and The Home Depot. He spent 17 years at SAP, where BILT began inside the innovation and user-experience incubator, then took it out in 2015. In December 2024 BILT raised a $21M Series B, bringing total funding to about $34M.