Destination Ontario built a public-sector growth loop from research, stories and partner links. The useful bit is not the postcard - it is how the agency measures attention all the way to estimated trips and spending, then admits where the math and the channels changed.
Invest in Canada sells no software and writes no cheques. Its product is coordination: one public front door that turns a maze of governments, incentives and local partners into an expansion plan a global executive can actually use.