go-to-market
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Your Sales Stack Is Really an Org Chart
6sense and Warmly overlap on buyer signals, but the useful distinction is operational: one is sold into a staffed revenue machine, while the other is designed to be switched on and run by a lean team.
Your Website Is Late to the Buying Party
Warmly reacts when a buyer reaches your website. 6sense tries to spot the account while it is still researching elsewhere - and that difference should decide which tool you buy.
Clay Is Becoming ZoomInfo’s New Front Door
Clay has not made ZoomInfo irrelevant. It has changed where revenue teams decide how, when and whether ZoomInfo data gets used.
Birdeye and Qualified Took Opposite Roads to the Same AI Future
One crossed $100 million in revenue while barely touching venture money. The other got scooped up by Salesforce. Both are betting the future of marketing belongs to software that works on its own.
Vikas Bhambri Sells the Software Behind the Support Desk
For close to three decades he has sold the customer-experience software you never see - the CRM inside Kustomer, the contact-center stack that plugs into UJET, and now the AI agents at Rasa. Meet the go-to-market operator who turned other people's complaints into a career.
Paul Evans
Paul Evans is the founder and Chief Positioning Engineer at V2RSION, a London studio that builds AI-powered B2B positioning systems. After two decades leading media and marketing at Vodafone, Microsoft, Emirates and Nike, he now argues that the B2B website is no longer where buyers decide - they ask ChatGPT, Gemini and Perplexity instead - and that companies must feed clear, differentiated positioning to LLMs or risk being left off the shortlist entirely.