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Glossier Built the Comment Section Into a Beauty Counter. Then the Counter Moved.
Born from a beauty blog and built for Instagram, Glossier made customers part of the product team. Its second act is a harder experiment: keeping that intimacy while selling wherever beauty shoppers already are.
Kirsten Green
Kirsten Green is the founder and managing partner of Forerunner Ventures, a San Francisco-based venture capital firm with nearly $3 billion in AUM that made early bets on Dollar Shave Club, Warby Parker, Glossier, Bonobos, and Chime. A former equity research analyst who walked mall parking lots every Friday counting shopping bags, Green built Forerunner over a decade of SPV investments before raising her first institutional fund in 2012. Her consumer-first thesis - that following where people spend their time and money reveals where the economy is heading - has made her one of the most recognized venture investors in the world, appearing on the Forbes Midas List and Forbes World's 100 Most Powerful Women consecutively since 2017.