
Before Tammy Sun built Carrot into a global benefits platform, she learned to read institutions from the inside. Her career is a study in what happens when a founder trusts the customer’s yes more than the market’s no.
The Seoul startup began by helping patients cross borders for care. Its sharper business is now backstage - giving hospitals the multilingual websites, messaging, marketing and workflow tools to meet those patients directly.
Abbott built a $44.3 billion business by showing up everywhere health becomes measurable - from a breakfast shake to a glucose curve to a repaired heart valve. Its breadth is the strategy, and the complication.