geo-fencing
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The Agency That Moved Into the Client's Office
23 Marketing Group sells the usual agency tools - strategy, creative, media and measurement. Its revealing move is less usual: get close enough to the client's work that the agency begins to behave like part of the company.
W-Locate Pte Ltd
W-Locate is a Singapore-based location technology company that blends machine-to-machine (M2M) telematics, big data, cloud computing and location intelligence. Its two flagship platforms - FIND (Fleet Intelligent Dynamics), a cloud fleet-management system, and XimLoc, a patent-pending SIM-based positioning technology that locates any SIM device indoors or outdoors without relying solely on GPS - serve enterprises, mobile operators and governments across Asia. Founded in 2010 by Stevie Ooi, the company has raised roughly US$2M+ from TNF Ventures and RHB-OSK, and works with partners such as Tata Communications to deliver location services for construction, logistics, waste management and smart-city use cases.
Simpli.fi
Simpli.fi is a Fort Worth, Texas-based advertising technology company that built one of the industry's leading programmatic demand-side platforms (DSP) on unstructured data rather than pre-packaged audience segments. Its Advertising Success Platform combines programmatic media buying - across connected TV, mobile, display, video, native and audio - with agency management and workflow software used by more than 2,000 media teams, agencies and brands. Backed by Blackstone and GTCR at a $1.5 billion valuation, the company specializes in granular, localized, addressable targeting at scale.