
He began as a mobile-game programmer, learned the shoe trade inside E-Land’s European operation, and spent six months hearing no from Italian factories. The business that followed runs on an unlikely pairing: old-world craft and the restless logic of software.
A former Italy-based fashion employee spent six months hearing no from factories, then raised roughly KRW 2.08 billion on two sneaker campaigns. The useful trick was not merely cutting out middlemen - it was letting Korean customers correct an Italian product.