gaming-analytics

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Company
Solsten Wants Marketers to Stop Guessing - and Start Measuring Why People Click
Ai · Saas · Enterprise

Solsten Wants Marketers to Stop Guessing - and Start Measuring Why People Click

Solsten built its reputation helping game studios decode player motivation. Now it is selling that psychology layer to marketers and AI builders - with unusually concrete case studies, a much broader market, and a harder question about when prediction becomes persuasion.

audience-intelligence · consumer-psychologyRead →
Company
How a 20-Year-Old's Hobby Site Became the Scoreboard for 55 Million Gamers
Gaming · Consumer · Media

How a 20-Year-Old's Hobby Site Became the Scoreboard for 55 Million Gamers

It began as a side project a college student built to look up his own rank. Fourteen years later, OP.GG is the reflex every League of Legends player reaches for before they lock in a champion.

op-gg · esportsRead →
Company
Ampverse
Gaming · Media · Social

Ampverse

Ampverse is a Singapore-founded, creator-first gaming and entertainment company that connects consumer brands and game publishers with gaming audiences across Southeast Asia, India and the Gulf. It owns and operates gaming media properties, esports teams and creator networks, and packages them into marketing, in-game advertising, publishing and analytics services for brands like Coca-Cola, KFC and Red Bull. The group reaches a claimed 600M+ fans through its owned assets and managed creators.

gaming · esportsRead →
Legend
Carly Taylor
Engineer · Founder · Creator

Carly Taylor

Carly Taylor is a data scientist, ML engineer, and Field CTO for Gaming at Databricks who blends computational chemistry roots with cutting-edge machine learning to transform how the gaming industry understands player behavior. As founder of Rebel Data Science and creator of the Taylor on Tech newsletter, she advocates fiercely for diversity in data science while holding two ML patents and a track record that includes reducing player churn by 17% at Activision.

data-science · machine-learningRead →