game-marketing
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Reverb Communications knows whose head belongs in the box
A tiny farmer offers a useful clue to this game marketing agency: give people something worth showing. Behind the novelty sits the work of demos, storefronts, creator relationships, and launch logistics.
Novy Unlimited knows a game’s launch starts before the press release
A game tester and a game-development author built an agency for the jobs indie studios struggle to squeeze in. Novy’s most revealing work happens before anyone hits send.
From Cereal Aisles to Game Commerce, Berkley Egenes Keeps Following the Fan
His route to the games business ran through retail promotions, racing, virtual reality and esports. At Xsolla, those lessons have become a practical brief: make global commerce feel local, and make an infrastructure company useful to the people creating the games.
Shahar Sorek Has Lived Several Careers. Now He Is Betting on the Players.
The five-time taekwondo champion became an actor, a studio founder and, eventually, Overwolf’s CMO. His latest act is helping players turn the urge to change a game into a profession.
Pocket River Limited
Pocket River Limited is a mobile game publisher founded in 2011 that partners with independent developers to bring social and competitive games to iOS and Android players worldwide. Operating between Austin, Texas and Chengdu, China, the company handles publishing, marketing, live operations and support so studios can focus on making games. Its current lineup centers on fast, casual competitive shooters such as New MiniBattle and Epic Evolution.
GGContent (GC Social Media marketing Inc.)
GGContent (GC Social Media marketing Inc.) is a global influencer-marketing firm that connects game publishers and consumer brands with creators across Twitch, YouTube, and TikTok. Founded in 2017 and led by CEO JH Kim, the company pairs a hands-on gaming background with an AI insights platform, ContentFlux, that mines live streams, videos, and social posts across YouTube, Twitch, CHZZK, and SOOP to identify trends, sentiment, and the influencers actually moving a market. With 600+ campaigns and a database of hundreds of thousands of global creator channels, GGContent has helped launch titles like Dave the Diver and Blue Archive.
Forge
Forge is a San Francisco gaming platform that gives game developers no-code tools to playtest, market, and sell their titles - turning static Steam landing pages into interactive hubs powered by quests, loyalty rewards, and verified-gamer audiences. Spun out of GGWP in late 2023 with $11M in seed funding, Forge has crossed one million users and partnered with 75+ studios.
Kun Gao
Kun Gao is a serial entrepreneur best known as the co-founder and original CEO of Crunchyroll, the platform that turned anime from a niche US curiosity into a billion-dollar streaming giant (acquired by Sony/AT&T WarnerMedia for $1.2 billion). Now he's doing it again as Co-Founder and CEO of Forge (forge.gg), a San Francisco-based game marketing and loyalty platform that hit 1 million users within its first year. Alongside co-founders Dennis 'Thresh' Fong (the world's first professional esports player) and George Ng, Gao is building the infrastructure layer that indie game developers desperately need: no-code loyalty programs, player analytics, and direct community channels - without the walled gardens.