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Kevin Indig Learned Search by Building a Gaming Website. Now He Studies What Happens When Search Stops Sending Clicks.
A teenage tournament site set Kevin Indig on a path through Atlassian, G2 and Shopify. Today his Growth Memo asks a harder question: what does growth mean when an answer engine keeps the visit for itself?
Godard Abel
Godard Abel is the co-founder and CEO of G2, the software review platform that brought Yelp-style peer reviews to enterprise software buying. A third-generation entrepreneur born in Germany and raised in Pittsburgh, he built and sold two SaaS companies before G2: BigMachines (acquired by Oracle for a reported $400M+) and SteelBrick (acquired by Salesforce). At G2 he has raised more than $260M, weathered a near-bankruptcy earlier in his career, and is now steering the company through the AI wave with its buying agent Monty and the 2026 acquisition of Gartner's Capterra, GetApp, and Software Advice.
Eddie Shleyner
Eddie Shleyner is a conversion copywriter and the founder of VeryGoodCopy, a newsletter of short 'micro-lessons' on writing, persuasion, and creativity read by millions of people a year. A former Copy Chief at the software-review company G2, he turned a private Google Doc of notes-to-self into one of the most-followed copywriting brands on the internet, a HackerNoon 'Email Newsletter of the Year,' and a 2024 book collecting 207 of his lessons. He works and lives in Chicago.