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Tagged: g2

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Founder · Executive · Operator

Godard Abel

Godard Abel is the co-founder and CEO of G2, the software review platform that brought Yelp-style peer reviews to enterprise software buying. A third-generation entrepreneur born in Germany and raised in Pittsburgh, he built and sold two SaaS companies before G2: BigMachines (acquired by Oracle for a reported $400M+) and SteelBrick (acquired by Salesforce). At G2 he has raised more than $260M, weathered a near-bankruptcy earlier in his career, and is now steering the company through the AI wave with its buying agent Monty and the 2026 acquisition of Gartner's Capterra, GetApp, and Software Advice.

g2 · godard abelRead →

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Founder · Author · Creator

Eddie Shleyner

Eddie Shleyner is a conversion copywriter and the founder of VeryGoodCopy, a newsletter of short 'micro-lessons' on writing, persuasion, and creativity read by millions of people a year. A former Copy Chief at the software-review company G2, he turned a private Google Doc of notes-to-self into one of the most-followed copywriting brands on the internet, a HackerNoon 'Email Newsletter of the Year,' and a 2024 book collecting 207 of his lessons. He works and lives in Chicago.

copywriting · verygoodcopyRead →