fungi-protein
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Consumer · Climate · Ecommerce
Prime Roots bets the future of meat on the deli counter
Its founders made a salmon burger. Their customers wanted bacon. Now Prime Roots is growing fungi into deli meats - and betting that a familiar sandwich can sell an unfamiliar ingredient.
foodtech · fungi-proteinRead →
Climate · Consumer · Health
The Yellowstone Microbe That Wants Your Breakfast Table
A geomicrobiologist scooped a strange fungus out of a Yellowstone hot spring. A decade and half a billion dollars later, it is being sold as cream cheese, yogurt and breakfast patties.
alternative-protein · fungi-proteinRead →