full-funnel-marketing
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The 44-Year-Old Agency Learning to Sell in a World Without a Funnel
Stella Rising began when marketing to women was treated as a specialty. Now it is betting that the next durable agency advantage is seeing the whole shopping system - from a TikTok discovery to an Amazon cart to an untraceable purchase at the grocery shelf.
William White
William White is the Chief Marketing Officer of Walmart, a role he has held since May 2020. He leads customer insights, brand strategy, and full-funnel marketing for the world's largest retailer, and is credited with steering Walmart's marketing through the pandemic, launching Walmart+, and building the retailer into a more culturally and emotionally connected brand. Before Walmart he spent seven years at Target and nearly nine years at Coca-Cola, where he scaled Coke Zero into a billion-dollar brand. He ranked #4 on Forbes' 2024 list of the World's Most Influential CMOs.