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Hardware · Consumer · Media
Nikon Bought a Legend, Then Built the Camera Nobody Expected
The 108-year-old optics company spent a fortune buying Hollywood's favorite cinema-camera maker. A year later it shipped a $2,200 body that reads like a $6,000 one. Here's what Nikon is actually building.
nikon · nikon-usaRead →
Hardware · Consumer · Ecommerce
The Lens Company That Refuses to Leave One Town in Japan
Sigma makes every lens it sells in one snowy Japanese town, sells them for a fraction of the big brands, and just carved a camera out of a solid block of aluminum. Here is how the underdog of optics built a loyal following from a warehouse on Long Island.
sigma · camera-lensesRead →